About two thirds (65 percent) of Chinese football fans intend to buy products from an official sponsor of a football club. At least that's what a...
The FC Everton has secured its first-ever sponsorship of a jersey sleeve for the first time in its history.
"Klinsmann was above all a motivator and press clerk, while Loew has pulled the threads." This is the tenor in the German media and fan scene.
It is extremely difficult to change a previously successful organization that is in crisis. Jürgen Klinsmann and his team faced this problem in 2004. With the...
Footballers realize that social networks make a lot of money with their fans. Correspondingly, the stars are looking for ways to get a piece of the...
Both the German Football Association (DFB) and Major League Soccer (MLS) have tested the video assistant referee (VAR) at the weekend.
The multi-million euro transfer of Neymar will have a significant impact on Paris Saint-Germain and the player himself.
In addition to the bustling TV channel MUTV, Manchester United wants to reach its fans with a "premium" streaming app.
The process of commercialization is not just five or ten years old - thanks to Arsenal London.
One thing is certain: Neymar wants to leave FC Barcelona.