As of January 31, 2022, a new rule will take effect in the Apple App Store. In the future, it will require app providers to integrate a delete function for accounts within their applications if users have previously created an account.
App Store applications whose (extended) use requires a login must also include an integrated account deletion function in the future. The new rule will take effect on January 31, 2022, and will affect all app providers who submit their apps for inclusion in the Apple App Store. The same applies to updates to existing apps.
Apple obliges app providers to be more transparent
In an official blog post, Apple let it be known that the new regulations have already been anchored in the current guidelines since June 2021. From the end of January 2022, however, they will primarily apply to all new apps.
Apple also reminds app providers to check country-specific laws. Accordingly, the technology group is obliging providers to be more transparent.
They are to ensure that their apps explicitly explain what data is collected and how. The same applies to the storage and deletion of user data. This is particularly important for sensitive information such as health, sales and warranty data.
New feature: Apple confirms the “Solve Problem” button
Apple has also officially confirmed the so-called Problem Button. Some users have already discovered the function in advance. Within the App Store, users will be able to easily report problems with downloaded applications in the future.
For the time being, however, the new function is only available to users in Canada, Australia, New Zealand and the USA. It is not yet clear why the button is not yet available in Europe. Apple reportedly wants to expand the function to other countries in the future.
The option to report problems in the App Store was already available a few years ago. However, Apple removed it without giving any reasons. The change of mind is probably also related to the fact that the company is increasingly criticized for not warning users sufficiently about fraudulent applications.