Chatbots are supposed to enrich our lives. They are said to have the potential to influence our everyday communication. What...
Both the German Football Association (DFB) and Major League Soccer (MLS) have tested the video assistant referee (VAR) at the weekend.
More than 92 million people have streamed the Adidas event "Republic of Sports" live. The event serves to activate the brand in the growth market of...
Manchester City launched its new digital platform. The goal: better use of fan data enables the fans new personalized ways to interact with their club.
Facebook is once again working on its newsfeed algorithm and setting new priorities.
The multi-million euro transfer of Neymar will have a significant impact on Paris Saint-Germain and the player himself.
Ben Wells, former head of marketing at Chelsea London, reveals why the sports sector needs to learn from innovators like Amazon.
In addition to the bustling TV channel MUTV, Manchester United wants to reach its fans with a "premium" streaming app.
The process of commercialization is not just five or ten years old - thanks to Arsenal London.
The NFL now relies on data insights for better fan involvement.
As part of their new global partnership, Manchester United and Uber are focusing on content.