About us: Welcome to BASIC thinking

BASIC thinking has been one of the most widely read independent tech platforms in Germany since its founding in 2003. With over 30 million page views per year, BASIC thinking now reaches a large community within the tech industry and delivers daily coverage on current developments at the intersection of technology, business, and sustainability. Here on our international edition basicthinking.com, we feature a wide range of engaging content, in-depth reviews, and comprehensive analyses.

BASIC thinking in 2003
BASIC thinking 2003

From a blog to one of Germany’s leading tech publications

BASIC thinking has a unique history: Originally launched in 2003 as a personal blog by Robert Basic, it quickly gained national attention for its authentic voice and early coverage of digital trends. In 2009, the blog was sold and gradually transformed into a professional online magazine with a clear focus: digital innovation.

Since then, BASIC thinking has grown into one of Germany’s most-read independent tech magazines – with in-depth reviews, tech insights, and business trends. Our editorial team – consisting of experienced journalists, editors, and industry experts – tests the latest software and hardware and delivers well-researched stories from the worlds of technology and business.

In 2017, we expanded our reach by launching basicthinking.com, the international edition of our platform.

What we do

Our mission is to help readers make better decisions in a fast-changing digital world. We combine honest, hands-on testing with relevant tech and business news. Whether you’re looking for the best newsletter software, want to compare tools, or stay on top of economic trends shaping the tech industry – basicthinking.com is your trusted source. We focus on:

  • Independent software and hardware reviews: Our experts test tools and devices in real-world use cases – always honest, transparent, and without hidden advertising.
  • Technology and business news: We cover the latest developments in digital platforms, software innovation, and the business side of tech.
  • Guides and comparisons: Our editors create easy-to-understand explainers and side-by-side comparisons for tools, platforms, and services – helping you save time and money.

Who we are

BASIC thinking About us Team
The BASIC thinking team

BASIC thinking is produced by a dedicated team based in Germany – but with a clear international outlook. We are journalists, experts and industry leaders who love technology, respect facts, and believe in accessible, ad-free information.

Our editorial independence is a core value. We do not publish paid guest posts or ghostwritten promotional articles. When we cooperate with partners in commercial formats, these are clearly marked and editorially supervised.

Want to work with us?

Whether you’re looking to collaborate on content, advertise your product in an honest review format, or join our editorial network – we’re always open to ideas. Please send us a message, we’ll be in touch shortly.

team@basicthinking.com