Does Amazon Prime Benefit from New Sports Rights Deals?
The sport business is the latest industry that attracted Amazon's attention. Will it be a real offensive?
Lonely, Deserted, Depressed: A Tesla Steering Wheel Reports
A Tesla steering wheel reports openly and exclusively on his everyday life.
Real Madrid: World-Class Digital Players Too?
On August 19th, LaLiga Santander will start their 87th season. The title favorite: Real Madrid!
Video Reffing: Mediocre Debut in Germany
Both the German Football Association (DFB) and Major League Soccer (MLS) have tested the video assistant referee (VAR) at the…
92 Million Stream Adidas Event in China
More than 92 million people have streamed the Adidas event "Republic of Sports" live. The event serves to activate the…
Manchester City uses Smart Data for new “Cityzens” Platform
Manchester City launched its new digital platform. The goal: better use of fan data enables the fans new personalized ways…
Because of Ad Defend, Firefox’s Private Mode is no longer ad-free
Firefox's private mode protects their users completely from advertising. Now the Hamburg advertising specialist Ad Defend would like to change…
Neymar & PSG: The Best Case for Sports Marketing?
The multi-million euro transfer of Neymar will have a significant impact on Paris Saint-Germain and the player himself.
What the sports industry needs to learn from Amazon
Ben Wells, former head of marketing at Chelsea London, reveals why the sports sector needs to learn from innovators like…
Manchester United launches global premium streaming app
In addition to the bustling TV channel MUTV, Manchester United wants to reach its fans with a "premium" streaming app.