We use cookies to ensure that we give you the best experience on our website. Privacy Notice
Accept
BASIC thinking InternationalBASIC thinking International
  • SOCIAL MEDIA
  • MARKETING
  • ENTERTAINMENT
  • BUSINESS
  • TECHNOLOGY
  • GREEN
  • 🇩🇪
Reading: A setting that all Personnel should adopt from Google
Share
BASIC thinking InternationalBASIC thinking International
Search
  • SOCIAL MEDIA
  • MARKETING
  • ENTERTAINMENT
  • BUSINESS
  • TECHNOLOGY
  • GREEN
  • 🇩🇪
Follow US
© 2003 - 2023 BASIC thinking GmbH
bewerbungsgespraech-foto-unsplash-com-jonathan-borba
BusinessSocial Media

A setting that all Personnel should adopt from Google

Christian Erxleben
Last updated: June 23, 2020
Christian Erxleben Published June 23, 2020
Unsplash.com / Jonathan Borba
SHARE

Google limits the options of advertisers in job ads. Targeting based on factors such as gender, age or marital status will no longer be possible in the future. HR and human resources departments can also learn something from this. Classification.

On 25 May 2020, 46-year-old George Floyd was killed in the US city of Minneapolis during a violent arrest by police officers. This triggered protests and discussions in the US and around the world.

In the wake of the so-called “Black Lives Matter” movement, many companies have also questioned the way they treat employees, customers and business partners. This includes Google, for example.

Google limits targeting options for job, real estate and credit ads

For example, the search engine group from Mountain View in California announced that “as soon as possible” far-reaching changes are to be made in the area of ad targeting.

According to a report by the US marketing magazine Ad Age, Google wants to restrict advertisers in their ads and their playout. According to the report, the company is deleting the following targeting options for job, real estate and credit ads:

  • Gender
  • Age
  • Parental status
  • Marital status
  • Postcode

This is intended to make discrimination against individual persons or entire groups of persons much more difficult.

Google as a role model for all HR professionals

Of course, discrimination against minorities does not begin and end with ads on Google, Facebook, etc. However, due to the previous possibilities, Personaler was able to specifically exclude people who they did not want to see on a certain position – and this unnoticed.

What is important, however, is that Google’s ideas and approaches are actually integrated into all application processes. This means that HR managers and Human Resources around the world must fundamentally change their procedures.

It’s not really worth mentioning, but it’s time for even the last company to hire new employees based on independent criteria. Once an employee is qualified, factors such as age, gender, background or language should simply no longer play a role.

We need a society in which all people are treated equally. And this is exactly where HR professionals can make a major contribution. After all, they determine diversity in the labour market.

TAGGED: Google
Christian Erxleben June 23, 2020
Share this Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Email
By Christian Erxleben
Follow:
Christian Erxleben is a journalist from Nuremberg, Germany. He is also the editor in chief of the famous German online magazine BASIC thinking. His interests include social media, marketing and tech. Follow him on Twitter.
Previous Article amazon-prime-foto-unsplash-com-glenn-carstens-peters Why “Making the Cut” is the perfect series in the streaming age
Next Article hand-haelt-smartphone-mit-apps-e1557456452439 Because of Corona: Google Maps introduces new security features

Stay Connected

5.1k Like
180 Follow
1.9k Follow
260k Subscribe

Latest News

South Park ChatGPT
South Park: Producers let ChatGPT take part as co-writer
March 24, 2023
tiktok-challenges
New guidelines: TikTok wants to restrict deadly challenges
March 23, 2023
dall-e-bing
Microsoft integrates image generator DALL-E into search engine Bing
March 22, 2023
Amazon
Mass layoff: Amazon lays off another 9,000 employees
March 21, 2023
tiktok-feed-zuruecksetzen-1140x641
Reset function: How to reset the for-you feed on TikTok
March 20, 2023
TikTok ban US
TikTok ban: USA threatens nationwide censorship
March 17, 2023

You Might also Like

tiktok-challenges
Social Media

New guidelines: TikTok wants to restrict deadly challenges

Maria Gramsch Maria Gramsch
Amazon
Business

Mass layoff: Amazon lays off another 9,000 employees

Maria Gramsch Maria Gramsch
tiktok-feed-zuruecksetzen-1140x641
Social Media

Reset function: How to reset the for-you feed on TikTok

Beatrice Bode Beatrice Bode
Show More

About us

BASIC thinking is a modern media company that reaches over 25 million page impressions worldwide.

Categories

Ad Business Entertainment Green Marketing Social Media Technology

Quick Links

  • About us
  • Advertising
  • BASIC thinking Germany
  • Imprint
  • Privacy Policy
BASIC thinking InternationalBASIC thinking International
Follow US

© 2003 - 2023 BASIC thinking GmbH

Welcome Back!

Sign in to your account

Lost your password?