We use cookies to ensure that we give you the best experience on our website. Privacy Notice
Accept
BASIC thinking InternationalBASIC thinking International
  • SOCIAL MEDIA
  • MARKETING
  • ENTERTAINMENT
  • BUSINESS
  • TECHNOLOGY
  • GREEN
Reading: Total Cookie Protection: Mozilla rolls out tracking protection for Firefox
Share
BASIC thinking InternationalBASIC thinking International
Search
  • SOCIAL MEDIA
  • MARKETING
  • ENTERTAINMENT
  • BUSINESS
  • TECHNOLOGY
  • GREEN
Follow US
© 2003 - 2023 BASIC thinking GmbH
total-cookie-protection
Technology

Total Cookie Protection: Mozilla rolls out tracking protection for Firefox

Felix Baumann
Last updated: April 18, 2023
Felix Baumann Published April 18, 2023
Mozilla
SHARE

Mozilla is making it more difficult for advertisers and tracking companies to spy on user information in the future. With the so-called Total Cookie Protection, the company has therefore introduced special measures for its Firefox browser.

Currently, the internet is in a certain dilemma. Users worldwide would prefer to consume content free of charge. In contrast to this are the interests of website operators. For it should be clear that content creators also want to earn revenue for their work. Advertising therefore seemed to be the best way to unite both sides.

But what started out relatively simply has developed into a veritable data octopus. In the meantime, various advertising and tracking companies dominate the market. So if you search for food supplements on Amazon, you will quickly see matching ads on Instagram, YouTube and the like.

Total Cookie Protection should put a stop to tracking

Although this makes it possible to target advertising, advertisers are quickly undermining data protection. Users are becoming transparent and the industry knows better and better what our interests are and which websites we visit every day. Mozilla now wants to put a stop to this. With the so-called Total Cookie Protection.

The method is intended to consistently prevent tracking. This works by giving each website its own storage space for cookies. If you are on Facebook and then on YouTube, cookies set on Facebook can only access the content of the blue network, and the same applies to YouTube cookies.

Mozilla activates the new protection measure for all by default

Each website thus acts in complete isolation from one another. Mozilla describes this using several biscuit jars: each website receives an empty jar and cannot access other jars.

The company has already been testing the approach for two years. After implementation in the browser’s strict mode and activation in private mode, the regular mode now follows.

So if you update to the latest version of the browser or reinstall it, the feature is active from now on. It remains to be seen what influence the tool will have on the advertising industry. Apple has been offering a similar mechanism for some time, and Google wants to block third-party cookies completely next year.

TAGGED: Firefox
Felix Baumann April 18, 2023
Share this Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Email
Previous Article whatsapp-security WhatsApp: How to prevent hackers from taking over your account
Next Article apple-interest 4.1 percent interest: Apple launches overnight deposit account in the USA

Stay Connected

5.1k Like
180 Follow
1.9k Follow
260k Subscribe

Latest News

instagram algorithm
How does the Instagram feed algorithm work?
June 6, 2023
avatar-microsoft-teams
Microsoft Teams: How to create an avatar
June 5, 2023
how does chatgpt work?
Artificial intelligence: How does ChatGPT actually work?
June 2, 2023
charge smartphone correctly tips
Charge your smartphone battery correctly: How to make your battery last longer
May 30, 2023
whatsapp-nachrichten-bearbeiten
Correction function: How to edit your WhatsApp messages
May 26, 2023
instagram-whatsapp-facebook-daten-usa
Instagram, WhatsApp and Facebook may not transfer data to the USA
May 25, 2023

You Might also Like

avatar-microsoft-teams
Technology

Microsoft Teams: How to create an avatar

Maria Gramsch Maria Gramsch June 5, 2023
how does chatgpt work?
Technology

Artificial intelligence: How does ChatGPT actually work?

Maria Gramsch Maria Gramsch June 2, 2023
charge smartphone correctly tips
Technology

Charge your smartphone battery correctly: How to make your battery last longer

Beatrice Bode Beatrice Bode May 30, 2023
Show More

About us

BASIC thinking is a modern media company that reaches over 25 million page impressions worldwide.

Categories

Ad Business Entertainment Green Marketing Social Media Technology

Quick Links

  • About us
  • Advertising
  • BASIC thinking Germany
  • Imprint
  • Privacy Policy
BASIC thinking InternationalBASIC thinking International
Follow US

© 2003 - 2023 BASIC thinking GmbH

Welcome Back!

Sign in to your account

Lost your password?