How many users should comment my video if I have 1,000 followers on YouTube? And what is a good like-dislike rate on the video platform? There are some insights into this. We present four key figures on YouTube engagement.
It’s not always easy to evaluate your own work. This is especially true when there is a lack of comparable numbers and values. After all, we can assess our own performance relatively well if we know how our team members are performing.
If, for example, I have completed a school assignment with a grade 2, that basically says nothing at first. After all, it is theoretically possible that all my classmates got a 1.
However, if I know that three other people besides myself have received a grade 2, one person a grade 1 and the ten other students a grade 3 or worse, I know that I am among the top 33.3 percent of the class.
In probability theory and statistics, this is called the percentile. This means that a unit is broken down into 100 equal parts. So when we talk about the 60th percentile, 60 percent of all cases are below the corresponding value.
4 key figures for a good YouTube engagement
Now why did we do this little math digression? Because the Influencer marketing agency Influencer DB analyzed and evaluated a total of 116 million YouTube videos from nearly 105,000 accounts in March 2020.
In the process, the marketing experts pursued the questions: Which factors can be used to evaluate a good YouTube engagement and which factors are decisive?
One finding: YouTube videos and YouTuber achieve the best results between the 60th and 90th percentile of the survey.
1. The like-dislike ratio
The first factor is the ratio between likes and dislikes in a YouTube video. If the value is between 97.4 and 99.0 percent, you can assume that your YouTube engagement in this area is good.
2. The ratio between views and subscribers
The second key figure of Influencer DB that we examined is the ratio between generated requests for a single video and the number of subscribers to your account. Ideally, your value should be above 33.1 percent.
3. The comment view ratio
The third metric in YouTube engagement is the ratio between the number of people who have seen your video and the number of people who have commented on your video. A good value starts at 0.04 percent and ends at 0.16 percent.
4. The ratio between likes and views
The last value examined refers to the ratio between the number of likes given and the number of views received. In this case your value should be at least 3.72 percent. The upper limit in the 90th percentile is then 8.74 percent.
Conclusion on YouTube commitment
When you start building a YouTube channel, you should think about some metrics to measure your success and failure from the beginning. The four key figures mentioned and the corresponding values provide a good basis for this.