There’s just no peace at Twitter. After recently laying off half of its workforce by mail, the company is now trying to bring back dozens of employees.
Since the announcement of Elon Musk’s Twitter takeover, the social network has simply not been boring. And even if you think some of the news can’t get any more absurd, you’re always proven wrong.
This week was no exception: as recently as Friday, November 4, 2022, the company laid off half of its workforce. Now dozens of former employees are being asked to come back, as the Bloomberg news agency reports.
Twitter: What went wrong?
On Friday, thousands of employees received an e-mail with the subject “Your role at Twitter”. Among other things, it contained the following sentence: “Today is your last day of work at our company.”
But this apparently does not apply to all employees who received this mail. Because as Bloomberg reports, citing two insiders, the company is now trying to persuade dozens to return.
Why is Twitter bringing back parts of the workforce?
But why is the company now trying to reverse dozens of layoffs? According to Bloomberg, some employees are said to have been fired by mistake. Others were let go “before management realized” that their work and experience could be of use to Elon Musk’s plans.
Just a few days ago, Elon Musk announced changes to the Twitter Blue subscription program. Over the weekend, the company has already introduced this.
Subscribers are to receive via this premium subscription for 7.99 US dollars per month, among other things, their verification via the blue check mark. In addition, the platform wants to cut advertising in half for user:ins and allow longer video and audio posts.
New Twitter Blue has been launched
However, the platform had to back out again. As the New York Times reports, the changes in terms of verification are to be delayed.
Users and employees had expressed concerns in light of the upcoming U.S. midterm elections. The paid verification for Blue subscribers could cause confusion. Users could “impersonate President Biden or lawmakers or news outlets and publish false information about election results.”
To prevent this and protect Tuesday’s midterm elections, Twitter said it wants to delay the verification changes until after the election.