Amazon is focusing on even more advertising for Black Friday. The online giant wants to display QR codes during a live NFL broadcast on Amazon Prime Video. Customers will be able to scan these so-called shoppable ads with their smartphone or tablet to order products directly.
Amazon has launched a new advertising campaign. During the broadcast of an NFL game on Amazon Prime Video, the online giant wants to display exclusive offers and QR codes. Viewers will be able to shop via the Amazon app during the game between the New York Jets and the Miami Dolphins.
Amazon advertising with QR codes to contain exclusive offers
This is the first time that a football game has taken place on Black Friday. This is what the Friday after Thanksgiving is called in the USA. On this day, retailers traditionally offer special bargains. They take advantage of customers’ free time and ring in the Christmas season at the same time.
Amazon also wants to take advantage of this. “We’re going to celebrate the fact that it’s Black Friday throughout the program,” Mike Hopkins, Senior Vice President of Amazon Prime Video told the Wall Street Journal. The game will feature exclusive deals that must be seen to be believed, he added.
“During the livestream, Black Friday Football viewers will have the opportunity to shop special offers and limited product deals from brands like TCL, Dyson, LEGO and Nintendo and access all of Amazon’s Black Friday deals from the comfort of their living room,” an official press release states.
Shoppable ads are displayed during the game. They contain QR codes that viewers can use to shop immediately. As people without a Prime subscription can also watch the live stream, the campaign could attract even more customers. The displayed QR codes also close the loop between advertising and retail, explains Hopkins.
Amazon has NFL game specially scheduled for Black Friday
Both Amazon and the NFL are betting that the combination of football and Christmas shopping will bring significant ratings and retail success. Amazon has long sought to make greater profits during the Christmas period. The online giant has also previously tried to combine purchasable content from its retail and advertising business with Prime Video.
Amazon already signed an eleven-year contract with the NFL in 2021 to broadcast football games. At the time, the company paid the sports association 1.2 billion US dollars for this. The NFL game on Black Friday is being organized primarily at Amazon’s request. However, it is to be expected that the date will become a fixed part of the match schedule.
The NFL, on the other hand, already shows three games on Thanksgiving and thus achieves high viewing figures. They are now set to increase. “We’ve always had our eye on Friday,” says Brian Rolapp, Chief Media and Business Officer of the NFL. For them, the Friday game is intended to close the gap between the NFL games on the holidays and college football on Saturday.
