The team from the British Premier League has reached a deal with the Finnish computer game company Rovio. Rovio became well known with the release of the game Angry Birds.
The contract is to run for several years. The logo of the Angry Birds was first seen at the game against Manchester United. As in the Bundesliga, Premier League clubs can generate new revenue thanks to jersey sleeve marketing. Many teams are already using this option.
To announce the collaboration, the partners released an animated short film in which Angry Bird Red signed with the “Blues.” FC Everton couldn’t resist this humorous turn. Many football clubs try to out-compete each other in the summer with funny social media posts to introduce new players.
Angry Birds push internationalization of the Blues
Alan McTavish, Head of Commercial Partnerships at FC Everton:”Rovio Entertainment recognize the global reach that Everton can deliver through its international fanbase and the global exposure of the Premier League. In return, working with Rovio and the Angry Birds brand gives Everton exposure in key international markets through their breadth of digital channels in gaming and animation, as well as a wide range of co-branded merchandise.
We look forward to working together to deliver some innovative and exciting worldwide activations in what I’m sure will be a long and successful partnership.”
Ville Heijari, Chief Marketing Officer of Games at Rovio Entertainment, commented:”We are delighted to bring Angry Birds into the top class of English football together with Everton. In Everton, we have found a partner who shares our values of putting fans first and creating a long-standing heritage for our community of players. This is Rovio’s first partnership in the world’s most popular sports league and a logical continuation of our global brand partnerships with Angry Birds.”
The game can boast 3.7 billion downloads. This makes it one of the most successful mobile game titles of all time. The cooperation with FC Everton runs under the hash tag #RedisaBlue.
