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Apple Enters New Social Media Terrain

Despite the brilliance of the brand and its loyal fan base, Apple is largely invisible on the social media.




With a stock market valuation of $782 billion, Apple is the most valuable company in the world. Despite the brilliance of the brand and its loyal fan base, Apple is largely invisible on social media. This is changing a bit now with its Instagram account.

Apple, Microsoft, Alphabet, Facebook and Amazon. In many categories, these five dominate the show. They are all among the most valuable stock market listed companies, generate billions of dollars and have huge fan bases around the world.

In contrast to these other large American corporations, Apple is hardly or not at all represented by PR firms in Germany and the rest of Europe. This means that it is almost impossible for journalists to get exclusive interviews or statements.

The new Instagram account from Apple

On social media, it’s similar. Apple’s company account on Facebook shows 7.34 million fans, while on Twitter there are 1.04 million followers. Nevertheless, the iPhone company is not active. On Twitter, a single tweet has not yet been posted.

All the more amazing is it that Apple has now launched an official Instagram account – and is using it.

The performance on the picture network was started in early August. The first pictures were published on August 7th. Not even 24 hours later, the Instagram account counted almost 300,000 fans and the images reached more than 20,000 people without hashtags.

How Apple integrates its fans

According to its own statements, Apple does not want to use the channel for product innovations or advertising. Rather, the campaign “Shot on iPhone” is to be extended to the social network.

The Instagram account collects the most beautiful pictures shot by iPhone users who have tagged their images with the #ShotOniPhone hashtag. Apple, however, doesn’t just share the images. No, the profiles of the photographers are linked in the post and also receive a lot of attention.

With its Instagram account, Apple demonstrates that it knows how to make the most of a social network and how to build a brand name through its users.

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Is your company GDPR ready? A checklist for start-ups!  



For users it means more safety, for companies, more stress: the new European General Data Protection Regulation (GDPR). The GDPR has been in effect for over a year now and still presents a challenge for companies, especially for start-ups. How can a small company comply with all the regulations? The following checklist can help!  


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Social Media Feed with Juicer: Perfect for Your Website

It is not always easy to keep a company’s website up to date, to constantly add and update content. With Juicer, it’s now child’s play!




It is not always easy to keep a company’s website up to date, to constantly add and update content. With Juicer, it’s now child’s play! (more…)

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PS: I Love You – Hotmail’s Growth Hack

When the Hotmail e-mail service was founded on 4 July 1996, nobody knew the term “growth hacking”. Nevertheless, the ingenious marketing ploy of Sabeer Bhatia and Jack Smith goes down in history as the first growth hack.




It was the American Independence Day in 1996 – a deliberately chosen day. Developers Sabeer Bhatia and Jack Smith released their free email service Hotmail that day.

After a little more than 20 days – at the end of July, 1996 – the service was already being used by 20,000 users of the still young Internet. A respectable success, but the two founders wanted more.

The first growth hack in history

And so Smith and Bhatia discussed things with their investors. The discussion focused on the question of how the company could quickly get new users without a significant marketing budget.

The result of the brainstorming was a single line at the end of each e-mail sent via Hotmail:”PS: I love you. Get your free e-mail at Hotmail.” This is reported by author Adam L. Penenberg in his book* Viral Loop: From Facebook to Twitter; How Today’s Smartest Businesses Grow Themselves.

If you clicked on the blue “Hotmail” link, you were redirected to a registration page. There, you would receive all the relevant information on Hotmail’s offer. In addition, you were given the opportunity to create your own free e-mail account immediately. (That wasn’t standard at that time.)

Microsoft pays 12 million US dollars

Even though nobody knew the term “growth hack” in 1996, it was exactly what the Hotmail founders had succeeded in doing. With a simple trick, the company generated several million users – without having to place an ad.

While Hotmail took six months to break the 1 million-user barrier, the company reached the second million just five weeks later. When Microsoft took over Hotmail for 400 million US dollars just under a year later, the service already had 12 million users. At the turn of the millennium, there were 65 million users.

Today, Hotmail no longer exists. Since 2013, Microsoft has been promoting the first growth hack in history under the name Outlook, which has now spread to millions of computers and smartphones.

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