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Reading: More Than 3 Billion Views: Despacito is YouTube’s New Top Video
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Despacito
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More Than 3 Billion Views: Despacito is YouTube’s New Top Video

Christian Erxleben
Last updated: July 22, 2018
Christian Erxleben Published August 11, 2017
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After less than a month at the top with the most-watched YouTube video, Wiz Khalifa and Charlie Puth were forced to cede their place to the Puerto Rican Luis Fonsi. He now leads the top video rankings with Despacito.

It took more than four and a half years for the Korean rapper Psy’s hit “Gangnam Style” to be knocked out of the top spot.

In the middle of July, 2017, it was time. The ballet “See You Again” by Wiz Khalifa and Charlie Puth dethroned the Gangnam Style. Two years, three months and 2.9 billion views were enough to make it the most watched YouTube video.

Despacito: Caribbean flair wins over tragedy

As tragic as was the death of the actor Paul Walker, to whom the song “See You Again” was dedicated, it does not seem to have been enough for the video to keep its first place..

After less than a month, the duo Khalifa / Puth had to relinquish the lead to the Puerto Rican Luis Fonsi. His hit “Despacito” was released only in January of this year, but already broke the three billion views mark on YouTube.

This makes Despacito not only the most watched YouTube video of all time, but also the clip that took the shortest time to get to the top. It only took Luis Fonsi and the rapper Daddy Yankee eight months.

Beyond the YouTube universe, Despacito is also breaking records. For example, the song was the most streamed song across all platforms.

Justin Bieber as a drive

Justin Bieber also likely contributed to the success of Despacito, and not in a small way. The Canadian popstar released a video of a remix of the song.

The video does not come with the original, but Bieber’s version has definitely helped the song reach a new target group.

TAGGED: Despacito, Featured, Youtube
Christian Erxleben August 11, 2017
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By Christian Erxleben
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Christian Erxleben is a journalist from Nuremberg, Germany. He is also the editor in chief of the famous German online magazine BASIC thinking. His interests include social media, marketing and tech. Follow him on Twitter.
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