We use cookies to ensure that we give you the best experience on our website. Privacy Notice
Accept
BASIC thinking InternationalBASIC thinking International
  • SOCIAL MEDIA
  • MARKETING
  • ENTERTAINMENT
  • BUSINESS
  • TECHNOLOGY
  • GREEN
Reading: New product from Mark Zuckerberg: Now comes the Facebook smartwatch
Share
BASIC thinking InternationalBASIC thinking International
Search
  • SOCIAL MEDIA
  • MARKETING
  • ENTERTAINMENT
  • BUSINESS
  • TECHNOLOGY
  • GREEN
Follow US
© 2003 - 2023 BASIC thinking GmbH
Social Media

New product from Mark Zuckerberg: Now comes the Facebook smartwatch

Christian Erxleben
Last updated: February 15, 2021
Christian Erxleben Published February 15, 2021
Unsplash.com / Alexander Shatov)
SHARE

Facebook CEO Mark Zuckerberg is pushing ahead with his plans and expanding into the wearable sector. The big goal: control of the communication platform after smartphones. That’s why his team is now working on a Facebook smartwatch, which is scheduled to appear in 2022.

Facebook is building its own Android smartwatch

Facebook is working on its own smartwatch. This is reported by the industry magazine The Information. In doing so, the report refers to four unspecified Facebook employees who are working on the project.

The product is to be available for purchase to interested parties from 2022. The primary purpose of the Facebook smartwatch is to send messages via the Facebook services Facebook, WhatsApp and Instagram. Fitness and health applications are also planned.

There is currently no information about the price of the Facebook Smartwatch. However, it is certain that Facebook will use Android as the operating system. However, it is still unclear whether Google’s Wear OS will also be used. After all, Facebook is already working on its own operating system for hardware products.

Mark Zuckerberg wants to control smartphone successor

The news of a Facebook smartwatch comes as a surprise at first glance. After all, hardware products are not part of Facebook’s core area of expertise.

However, Mark Zuckerberg has been pursuing a goal for several years that he can only achieve with the help of the smartwatch: He wants to control and dominate the successor to smartphones.

What does that mean in concrete terms? Facebook is heavily dependent on smartphones with its business model. However, since the time of smartphones will eventually be over, Mark Zuckerberg already wants to create a product for the “computing platforms” of the next generation.

Many experts, CEOs and company heads believe that wearables such as smartwatches will have overtaken smartphones as early as 2025. Mark Zuckerberg obviously believes in this scenario as well.

98.5 percent: Facebook is dependent on advertising and smartphones

Back in 2020, Facebook made public a cooperation with the eyewear label Ray Ban. The goal of the collaboration is smart sunglasses that also stand out in terms of design. Both Snapchat’s Spectacles and Google Glass failed because of this.

A look at the annual report for 2020 shows how important Mark Zuckerberg’s initiative is. According to this, Facebook generated just under 86 billion US dollars in revenue and 15.2 billion US dollars in profit.

However, 98.5 percent of the revenue is attributable to Facebook’s advertising business. That, in turn, comes largely from mobile applications seen on smartphones.

Or to put it another way, just 1.5 percent of Facebook’s revenue comes from other areas such as the hardware sector. To be ready for the post-smartphone era, Facebook needs to make the right decisions now.

Apple dominates smartwatch market

However, this undertaking will by no means be easy. After all, the smartwatch market has been fiercely competitive for years.

According to a study by Strategy Analytics in spring 2020, Apple accounts for more than 55 percent of smartwatch sales. They are followed by Samsung (13.9 percent) and Garmin (8.0 percent).

It is therefore reasonable to doubt that the Facebook smartwatch will be a success immediately after its release. In addition, the data scandals at Facebook, Instagram and the like have not exactly helped users trust Facebook with their personal data.

Christian Erxleben February 15, 2021
Share this Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Email
By Christian Erxleben
Follow:
Christian Erxleben is a journalist from Nuremberg, Germany. He is also the editor in chief of the famous German online magazine BASIC thinking. His interests include social media, marketing and tech. Follow him on Twitter.
Previous Article Home Office: Microsoft to enable employee monitoring with Teams
Next Article After Amazon ejection: Parler is online again

Stay Connected

5.1k Like
180 Follow
1.9k Follow
260k Subscribe

Latest News

instagram algorithm
How does the Instagram feed algorithm work?
June 6, 2023
avatar-microsoft-teams
Microsoft Teams: How to create an avatar
June 5, 2023
how does chatgpt work?
Artificial intelligence: How does ChatGPT actually work?
June 2, 2023
charge smartphone correctly tips
Charge your smartphone battery correctly: How to make your battery last longer
May 30, 2023
whatsapp-nachrichten-bearbeiten
Correction function: How to edit your WhatsApp messages
May 26, 2023
instagram-whatsapp-facebook-daten-usa
Instagram, WhatsApp and Facebook may not transfer data to the USA
May 25, 2023

You Might also Like

instagram algorithm
Social Media

How does the Instagram feed algorithm work?

Maria Gramsch Maria Gramsch June 6, 2023
whatsapp-nachrichten-bearbeiten
Social Media

Correction function: How to edit your WhatsApp messages

Maria Gramsch Maria Gramsch May 26, 2023
instagram-whatsapp-facebook-daten-usa
Social Media

Instagram, WhatsApp and Facebook may not transfer data to the USA

Fabian Peters Fabian Peters May 25, 2023
Show More

About us

BASIC thinking is a modern media company that reaches over 25 million page impressions worldwide.

Categories

Ad Business Entertainment Green Marketing Social Media Technology

Quick Links

  • About us
  • Advertising
  • BASIC thinking Germany
  • Imprint
  • Privacy Policy
BASIC thinking InternationalBASIC thinking International
Follow US

© 2003 - 2023 BASIC thinking GmbH

Welcome Back!

Sign in to your account

Lost your password?