Getresponse has been active in email marketing for over 25 years. The offering now also includes e-commerce solutions and content monetization features. In this guide, we explain everything you need to know about the email software Getresponse.
What is Getresponse?
Getresponse describes itself as an “all-in-one marketing software.” Originally launched as a service for email marketing, Getresponse now offers a wide range of marketing services. In addition to sending emails, companies and freelancers can also reach their customers via SMS or web push notifications.
Moreover, Getresponse has gradually built an ecosystem around email marketing: It starts with intuitive newsletter tools, includes autoresponders and A/B tests, and extends to creating landing pages, automated campaign communication, and a webinar software. These features can be used to showcase products or run training sessions. We break down these features for you in detail later in the text.
Try Getresponse free for 30 days
Who is behind Getresponse?
Getresponse started in 1997 as a one-man project by Simon Grabowski in a small Polish town with an initial autoresponder. Three years later, the first “intelligent autoresponder” was introduced. In 2007, the first email templates followed, and by 2010 the company, based in Gdańsk, Poland, already employed 100 people.
By 2013, Getresponse had 300,000 customers across all continents. New tools followed continuously, such as signup forms, analytics for perfect timing, a conversion funnel, and a website builder in 2021. Since 2023, AI has also been integrated into Getresponse’s tools.
In 2025, Getresponse has over 350,000 customers using its email marketing solution. These benefit from a delivery rate of 99 percent in over 160 countries worldwide. On paid plans, average list growth in the first month is 100 percent.
What does Getresponse offer?
Getresponse’s offerings have grown significantly over the past three decades. That’s why we’re taking a closer look at the most important areas.
1. Lead generation
The first core area of Getresponse is the integrated lead generation software. This tool helps you build a customer list and convert website visitors or customers into newsletter subscribers with ease.
Helpful tools such as the website builder and customizable signup forms assist in the process. Artificial intelligence supports you in many areas.
Creating your newsletter is user-friendly thanks to the drag-and-drop interface. With the conversion funnel generator, you can guide your customer’s journey and optimize communication through automation.
For example, users who abandon their checkout process can automatically be reminded via email to complete their order.
2. Customer retention
Building a customer base is crucial – but retaining customers and converting prospects into buyers is just as essential.
To support this, Getresponse offers tools like SMS reminders, web push notifications, and autoresponders. Automating marketing processes saves businesses valuable time and allows them to use their resources elsewhere.
3. E-commerce solutions
If you run an online shop or sell products online, you likely use shop software. Getresponse can be integrated with major platforms such as Shopify, Prestashop, Magento, WooCommerce (WordPress), BigCommerce, and Shoper in just one click.
This gives you the ability to analyze and segment your customer data. With these insights, you can tailor your marketing campaigns more precisely.
The tool helps you design ads (Online Ad Maker), create product recommendations (AI Product Recommendations), and build custom banners and pop-ups (Popup Generator). Shop owners get an all-in-one solution to optimize their store and increase revenue.
4. Content monetization
Bloggers, content creators, and media companies often rely on their content and expertise rather than selling physical products.
Getresponse offers valuable tools for this target group as well. Premium newsletters, paid online courses, or webinars help publishers monetize their content.
As a comprehensive provider, Getresponse eliminates the need to coordinate multiple platforms and service providers. This simplifies internal operations and provides a single point of contact in case of issues – making everyday life easier for publishers and content creators.
5. Knowledge base and support
Getresponse rounds out its extensive offering with a rich knowledge base. In addition to a marketing blog full of useful articles, there are countless free guides (such as a checklist for starting a newsletter), a webinar library, and API documentation for integrating the software with your website.
If you still need help, there is a large support area and a customer service team available 24/7.
Pricing: What does Getresponse cost?
Getresponse pricing is based on the size of your list – that is, the number of newsletter subscribers. The minimum list size is 1,000 users. You can choose from tiers of 2,500, 5,000, 10,000, 25,000, 50,000, and 100,000 subscribers. For more than 100,000 subscribers, only the Enterprise plan is available.
So, what plans are available? You can register here for free and try all features for 30 days. This is a great way for companies and content creators to test whether a paid subscription is worth it.
Getresponse offers these four plans on a monthly or yearly basis:
- Starter (from 16 euros per month): Includes features like AI tools, templates for the newsletter editor and landing pages, unlimited autoresponders, and custom automation workflows.
- Marketer (from 54 euros per month): Adds unlimited marketing automation and e-commerce features like abandoned cart recovery, promo codes, a sales funnel, and unlimited web push notifications.
- Creator (from 62 euros per month): Adds content monetization tools such as course editor, paid newsletters, website builder, and webinar features. Also removes all transaction fees.
- Enterprise (custom pricing): For features like a dedicated IP, personal account manager, Single Sign-On (SSO), or SMS marketing, Getresponse offers a custom-tailored Enterprise package.
By the way: Choosing the annual plan saves you 18 percent. The monthly plan, on the other hand, gives you maximum flexibility.
Is Getresponse a trustworthy provider?
To determine whether Getresponse is safe and reliable, we need to consider several factors commonly used to evaluate service providers.
GDPR compliant
Complying with legal regulations is especially important in email marketing. For German businesses and content creators, it is crucial that tools comply with the General Data Protection Regulation (GDPR). Getresponse is GDPR-compliant and helps you set up all processes accordingly.
Very high delivery rate
Email marketing only works if your emails actually reach the recipients. Getresponse boasts a delivery rate of 99 percent in over 160 countries. You can be confident that your messages will get through. Every day, Getresponse delivers over 109 million emails worldwide.
24/7 support
If questions or problems arise, fast support is key. Getresponse offers exactly that. According to the company, you’ll get a response in the live chat – available around the clock – within 60 seconds.
Live chat support is offered in English and Polish. Email support is available 24/7 in Polish, English, German, Spanish, Portuguese, French, and Italian. As a customer, you’ll get fast and reliable help.
Flexible subscription plans
Long-term contracts with limited flexibility are often a red flag. Not so with Getresponse: Monthly cancelable plans offer full flexibility. If you opt for a yearly subscription, you get a discount in return.
In conclusion, Getresponse is a safe and reliable provider for your email marketing – backed by numerous awards for its tools and customer service.
Is Getresponse GDPR compliant?
For companies engaging in email or SMS communication with customers, GDPR compliance is crucial. That’s not a problem with Getresponse: All services can be used in full compliance with GDPR.
To support GDPR-compliant email setup, the company has even created a dedicated help page with instructions.
Getresponse reviews: What do customers say?
To evaluate a newsletter tool, we rely first on our own experience and then look at what other customers and media have to say.
In our test, Getresponse impresses with a comprehensive product portfolio that leaves nothing to be desired. With over 25 years of experience, Getresponse is a reliable email marketing provider that knows the industry inside and out. Especially for beginners, the tiered pricing and subscription models are fair – offering good value even for smaller businesses and creators.
Independent review platforms also rate Getresponse highly. On Trustpilot, the platform has 4.0 out of 5.0 stars based on over 750 reviews. In the Online Marketing Rockstars comparison (4.4 out of 5.0 based on 234 reviews) and on Capterra (4.2 out of 5.0 based on 514 reviews), the tool also scores top marks.
Conclusion: Who is Getresponse for?
With Getresponse, you get a powerful and flexible email marketing tool starting at just 16 euros per month. You can create newsletters with ease, benefit from AI support, and expand the features to suit your needs.
From small creators building a new distribution channel to large online shops with tens of thousands of customers – Getresponse appeals to all kinds of users. If you’d like to try Getresponse, you can register here and use all features free for 30 days.
