Soon, Instagram is going to add an exciting new function. It´s called “Instagram Live With” and makes it possible to make a video conference from a Livestream.
Instagram has long been a hyped network among people besides marketing professionals. The social network just recently broke the 15 million monthly active users mark in Germany.
Founder and director of Instagram Kevin Systrom has succeeded in expanding what was originally just a picture network to include other options.
On the one hand, there are Instagram Stories. What started just over a year ago as a cheap Snapchat copy now attracts 250 million people a day. Companies can significantly increase their reach by using the stories.
On the other hand, there is Instagram Live. This function is based on the pioneers of social live-streaming. The Instagram version connects Facebook Live with the almost irrelevant Periscope.
Authenticity and location
Instagram Live is especially exciting for influencers and companies. The format allows them to take their followers with them in real time to events, the office, or even on vacation.
At this level, a personal connection is created between the producer and the user, free of masks and filters. It is not possible to edit during a live video.
For users in a professional setting, the app’s biggest weakness – if one could call it that – is that it has not included the functionality to hold video conferences in real time. In other words, all participants of a Livestream must currently be in the same room at the same time.
Shared live videos with friends or business
Now, however, the social network is beginning to unleash a new feature for Instagram Live, which solves that problem.
By means of an “Add” button, friends or interview partners can be brought into a live video during a Livestream. Then, when they are done, another click is all it takes and the other person disappears and you are again the sole focus of the stream.
In a blog post, Instagram explains that the feature is currently being tested with a small group of people. In the coming months, the new feature will be rolled out on Instagram Live for the entire community.
When this happens, Instagram will become even more interesting for use in business.