With over one million customers and messages sent in 190 countries, Manychat is one of the leading providers of chat marketing and messenger marketing software. In our guide, we explain everything you need to know about Manychat.
What is Manychat?
Manychat describes itself as a Customer Conversation Platform – a term that may seem abstract at first. Specifically, Manychat has specialized in making messenger marketing via WhatsApp, Instagram, TikTok, and Facebook Messenger simple and easy. The focus lies in automating chat marketing.
In concrete terms: Manychat offers a wide range of products for influencers, freelancers, and companies that allow communication via social media and messengers to be automated using “if-then” solutions.
Example: You can set up chatbots that automatically send an Instagram direct message with a link to an e-book when a user leaves a specific comment under an Instagram post. We’ll explain the individual features and how it works in more detail later.
Note: Via our link you can use Manychat PRO completely free of charge for the first month and test all features at your leisure.
Who is behind Manychat?
Manychat was founded in the summer of 2015 by Mike Yan and Antony Gorin in the USA. They started with the vision that messengers are not only great for private communication but also serve as a contact channel between customers and businesses. Since 2022, Sunny Manivannan has been the CEO of the chat marketing specialist.
In 2025, Manychat has over one million customers worldwide. Businesses send messages via the software in over 190 countries, resulting in over a billion chat conversations each year.
The team consists of over 250 employees across five offices in Barcelona (Spain), Yerevan (Armenia), Austin (USA), São Paulo (Brazil), and Amsterdam (Netherlands). There is currently no branch office in Germany – and no German-language website either.
What does Manychat offer?
Manychat’s offering is extensive. That’s why we’ll briefly introduce the most important features that stood out in our Manychat test.
1. Follower Growth
As a reputable provider, Manychat naturally does not offer illegal follower purchases. Instead, the automatic response to incoming comments and messages helps increase your engagement rate on Instagram.
The Instagram algorithm rewards this with more reach, more recommendations, and faster follower growth. Your quick, automated responses to comments from followers and customers increase the value of your Instagram profile.
2. Conversion Tools from Instagram to Email Subscribers
The second key use case is converting Instagram followers and prospects who send you direct messages into email subscribers. This is achieved through a combination of automated messages and personalized links and offers for new newsletter subscribers who are interested in your products via Instagram, WhatsApp, TikTok, and Facebook Messenger.
3. Automatic Follower Requests
While a large number of followers alone isn’t a criterion for social media marketing success, a growing, active community is still a crucial foundation.
Chat automation allows you to encourage users who, for example, ask for a free guide, to follow your Instagram channel via pre-written messages. Once they follow you, the guide is automatically sent.
4. Automatic Chat Messages on Instagram Comments
As an interested customer, there’s nothing worse than getting no or a delayed response to a product question. That’s why it’s essential for influencers, brands, and shop owners to respond to incoming comments and direct messages around the clock.
Since most account owners are not active 24/7, Manychat’s messenger marketing automation helps you instantly reply to potential customers and shows Instagram that you respond quickly – which the algorithm likes.
5. Automatic Link Sending via Instagram DM
Referring users to the “link in bio” is an unpopular method for businesses on Instagram because many interested buyers drop off. This has negative financial consequences.
With Manychat, you can set up chat automations that react to specific trigger words (e.g., “code” or “discount”) and immediately send an appropriate link via Instagram direct message. This significantly increases your Instagram-to-shop conversion rate.
6. Guides and Support
In addition to its wide range of products, Manychat also helps customers build knowledge and get questions answered directly. There are e-books, how-to guides, regular webinars, a blog, and a comprehensive FAQ section.
Direct exchange with other Manychat users is possible through its own community. Especially helpful for knowledge sharing and building your own chat marketing is the YouTube channel, which includes tutorials and explainer videos.
Specialized Offers for Creators, Agencies, and Shop Owners
Since an agency managing client accounts has different needs than an influencer, Manychat has customized its offerings for these three target groups:
- Agencies
- Creators
- Shop Owners
Manychat also helps small clients connect with a certified Manychat agency. In return, there’s an affiliate marketing system that makes referrals especially rewarding.
Costs and Fees: What does Manychat cost?
Manychat’s pricing model is simple and clear. There are three subscription options:
- Free (0 USD): With the free plan, you can use Manychat at no cost. You get access to basic features for Instagram DMs, Facebook Messenger, and TikTok, and can automate up to 1,000 conversations and segment your contacts into ten groups.
- Pro (from 15 USD/month): Pro subscribers also get access to all WhatsApp, SMS, and email features. All campaigns can be flexibly designed and evaluated using analytics tools. The Manychat branding is removed, you get 24/7 email support, and you can integrate other software tools. Pricing depends on the number of your conversations, ranging from 500 to two million contacts.
- Custom (individual pricing): Large corporations receive a personalized offer with all the features mentioned above. This package includes personal onboarding, strategic advice from a dedicated contact, priority technical support, and access to automation solutions developed by Manychat experts.
Manychat’s subscription plans target all business sizes – from beginner influencers to multi-billion-dollar enterprises looking to take their social media marketing to the next level with chat automation.
The free plan is ideal for newcomers to test the features and look & feel without stress. Via our link you can use Manychat PRO completely free of charge for the first month and test all features at your leisure.
How does Manychat work? How to send auto-DMs on Instagram
Most of Manychat’s products focus on automating messenger and chat marketing on Instagram, WhatsApp, Facebook Messenger, and TikTok. To implement automation, Manychat uses official APIs provided by the platforms.
So how exactly does your Instagram account automatically send a direct message when a user sends a message or leaves a comment? This is based on so-called “if-then” logic. A specific trigger word initiates an action.
In practice, that means:
If an Instagram user sends you a DM with the keyword “discount,” then Manychat automatically sends a pre-written message like, “Thanks for your interest in our product. Here’s your personal discount code. We appreciate you!”
In this case, the trigger word “discount” initiates the automatic communication. You can also use emojis as triggers. Once the trigger is activated, a pre-defined communication (flow) begins. This flow can be directly and individually customized in Manychat. This allows you to automatically reply to any type of message or comment.
Is Manychat a legitimate provider?
To assess whether a chat marketing provider is secure and legitimate, we include several factors in our Manychat test.
Certified Security
To guarantee the security of your data and all processes, Manychat undergoes regular internal and external audits to meet the highest standards. The provider is ISO/IEC 27001 certified, a “Trusted Cloud Provider” with the Cloud Security Alliance, and meets SOC 2 Type II requirements.
Official Meta Partner
For effective communication on Instagram, WhatsApp, and Facebook Messenger, it’s essential that your messages reach your audience. While Manychat doesn’t publish delivery rate statistics, it is an official, certified Meta Business Partner. That means it complies with all Meta security and data protection requirements and uses official APIs – offering high reliability for customers.
GDPR and CCPA Compliance
Although based in the US, Manychat meets the strict requirements of the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This is achieved by storing all customer data in AWS data centers in Frankfurt, Germany, ensuring it doesn’t leave the EU.
Our test results show that Manychat is a secure and reliable provider for chat marketing and professional messenger communication.
Is Manychat GDPR-compliant?
Yes, Manychat is GDPR-compliant. However, as a user, it is essential to customize the tool to fully meet all requirements.
For example, if personally identifiable information like names or addresses is collected through a messenger chat, an opt-in must be obtained beforehand. Depending on how you use the tool, individual adjustments may be necessary.
Manychat Reviews: What customers are saying
To evaluate a messenger marketing tool, we rely on both our own experience with Manychat and the experiences other users and media outlets have reported.
In our test, Manychat impressed us with a fair pricing structure that can be tailored to individual needs and usage volumes. Setting up a personalized, automated chat system across all major social media platforms and messengers is straightforward and leaves little to be desired.
Other customer reviews on independent comparison platforms are also positive. On “Trustpilot,” Manychat scores 3.5 out of 5 stars from 180 reviews. Criticism is mainly directed at the support available in the free plan. The software itself receives high praise. On “Online Marketing Rockstars” (4.8/5 from four reviews) and “Capterra Germany” (4.6/5 from 72 reviews), the ratings are even better.
Overall, customer experiences show that the features are excellent, though the tool is still not widely known in Germany.
Conclusion: Who is Manychat for?
Our Manychat test has shown that it is an excellent messenger marketing software for businesses and self-employed professionals aiming to elevate their chat marketing.
Since you can use and test the tool for free, there are no annoying subscription traps. The open and flexible setup allows you to build customized messenger communication on Instagram, WhatsApp, Facebook, and TikTok with no limits.
Our test and independent customer reviews confirm that the chat marketing software offers suitable plans for all business sizes – from influencers to multi-million-dollar companies.
Note: Via our link you can use Manychat PRO completely free of charge for the first month and test all features at your leisure.
