Facebook parent company Meta recently presented its own AI language model, LLaMa. The company explained that the software was only intended for research. But now Meta is turning around and wants to integrate an artificial intelligence into Instagram, WhatsApp and Facebook.
Recently, Meta presented its own AI model called LLaMA. According to the company, the system performs better in many areas than the direct competition from OpenAI. Nevertheless, they were apparently aware of the risks and announced that they would not use AI technology in their own products.
The LLaMA was supposed to be accessible only to researchers. Now, however, CEO Mark Zuckerberg seems to be taking a different path and announced the use of artificial intelligence in the company’s products in a post on Monday.
Meta wants artificial intelligence for Facebook, Instagram and Co.
This means that AI algorithms will find their way into Facebook, WhatsApp and Instagram in the foreseeable future. In the article, Zuckerberg describes that a working group is being formed within the group that focuses on the continuous development of the technology. One day, AI helpers could offer people on the platforms a certain added value.
Zuckerberg did not reveal what this added value would look like in his post. He only talks about further validating the way content is created. The company is “exploring experiences with text (such as chats in WhatsApp and Messenger), with images (such as creative Instagram filters and ad formats), and with videos and multimodal experiences”.
AI from Meta: hardly any details known so far
So it remains to be seen what kind of AI applications we will see in Meta products in the future. It is hardly surprising, however, that Zuckerberg is now backpedalling and sees the systems being used by Meta. And users generate huge amounts of data every day that could be used to train the algorithm.
Whether this approach will be successful in the long run is an open question. If Meta actually uses the presented AI LLaMA, it will probably become a powerful competitor to other algorithms, such as ChatGPT. However, the shot could also backfire. Meta already published an algorithm that was rock-solidly convinced of the history of bears in space.