Microsoft has announced that Bing users can now create chat images within the search engine. The new function is based on DALL-E, the image generator of the AI company OpenAI.
“Bing Image Creator”: This is the name of the new function from Microsoft that the company wants to gradually integrate into its search engine from now on. The highlight: The function is based on the image generator DALL-E of the AI company OpenAI, which is also responsible for the language model ChatGPT.
Microsoft integrates DALL-E into its search engine Bing
In future, artificial intelligence will also be available in the sidebar of the Microsoft Edge browser. To ensure data protection, Microsoft said it has also integrated OpenAI’s security measures into its search engine and built in additional safeguards. The company explained:
For example, we have implemented controls to limit the generation of harmful or unsafe images. If our system detects that a potentially harmful image could be generated by a prompt, it blocks the prompt and warns the user.
Bing Image Creator: Microsoft aims for improvements
Microsoft, meanwhile, announced its intention to continuously improve its image generator. The company wants to optimise the new function especially for chats with several participants. In an official blog post it says:
We continue to believe that the best way to bring these technologies to market is to test them carefully and openly so that everyone can provide feedback.
In addition to the Bing Image Creator, the search engine is also getting two other new features: Visual Stories and Knowledge Cards 2.0, which will now include additional AI elements such as charts, graphs and timelines. The so-called Visual Stories are in turn comparable to Instagram Stories and are to include AI-based audio commentary or videos.
DALL-E in Bing: The AI competition between Microsoft and Google
The timing of Microsoft’s announcement to integrate DALL-E into the Bing search engine, meanwhile, seems to be no coincidence. For the news follows immediately on the heels of competitor Google launching a test phase for its artificial intelligence Bard in the US and the UK.
The background: After the AI language model ChatGPT caused a furore in recent months, Microsoft quickly secured shares in the developer OpenAI and integrated the language model into Bing. Google then announced its own chatbot, Bard, but the bug had crept in.