Elon Musk’s space company SpaceX has ordered one of the largest advertising packages on Twitter – and shortly after Musk took over. The company wants to use it to promote its Starlink internet satellite service. For other companies, the “Takeover” ad package costs around 250,000 US dollars.
SpaceX has ordered one of the largest advertising packages on Twitter. The campaign, titled “Takeover”, fits the current situation around the short message service by name, but raises questions. Because Elon Musk’s aerospace company actually acts cautiously when it comes to advertisements.
However, after Musk bagged the controversial Twitter deal and took over the company, the situation apparently looks different. As CNBC reports, SpaceX has now secured an extensive advertising package to promote its Starlink internet satellite service.
SpaceX advertising on Twitter: ad package normally costs $250,000
With the advertising package, advertisers can put their company at the top of the Twitter timeline for one day. According to insiders, such a package costs other advertisers at least 250,000 US dollars.
The ad package was ordered a week ago, shortly after Musk’s takeover. At the start of the campaign, Twitter users will see the SpaceX ad the first three times they open the app. The ads are expected to launch in the coming days.
Elon Musk confirmed the purchase via Twitter and also announced that he had booked corresponding ads on Facebook, Instagram and Google.
Twitter: Numerous advertisers jump ship
But even an advertisement in the “Takeover” section might not be enough at the moment to hide the fact that numerous customers have turned their backs on Twitter. Because after his Twitter takeover, Elon Musk has caused chaos on the short-notice service.
Companies such as General Motors, Audi, and Volkswagen have therefore suspended their advertisements on the platform. This was the companies’ reaction to the increased number of fake accounts and false information due to the new possibility of verification via Twitter Blue.