Netflix has already launched its own mobile games for Android and iOS smartphones. Now the company announced that 55 more games are in development. Mike Verdu, head of gaming, also revealed that Netflix is considering a cloud gaming service.
Only recently, Netflix announced that it wanted to expand its gaming offering. The company therefore wants to establish its own game studio in Finland, for example. In its recently published quarterly report, the streaming provider also confirmed that 55 new mobile games are currently in development.
But that’s not all. Because despite a relatively low level of interest and a low number of players, the company is apparently also considering its own cloud gaming service. Mike Verdu, head of Netflix’s games department, revealed this at a conference in San Francisco.
Does Netflix want to start its own cloud gaming service?
According to the report, the company apparently wants to establish a foothold in the gaming industry beyond its mobile games. Verdu commented:
We are looking very seriously at a cloud gaming offering so we can reach our members on TVs and PCs. We will approach this the same way we did mobile, which is to start small, be humble, be thoughtful and then expand.
Google had previously failed with a similar effort because: The search engine giant recently shut down its cloud gaming service Stadia. Netflix, meanwhile, believes it can succeed where Google failed. Mike Verdu comments:
It’s a move we think we should make to pick up members where they are, on the devices they consume Netflix on.
Over 2.4 million new subscribers
To execute its plans, the company also announced another gaming studio in California. After losing subscribers for the first time in April 2022, Netflix currently seems to be doing better again. Just recently, the streaming provider confirmed a cheaper subscription that includes advertising.
The current quarterly figures are also better than expected. This is because Netflix was able to gain around 2.4 million new subscribers in the third quarter of 2022. Previously, the company itself had forecast an increase of around one million new customers.