Amazon has now also launched the so-called Shopper Panel in Germany. The company even pays users who have their data traffic monitored online. The background.
Those who have their data traffic monitored online will now also receive money from Amazon in Germany. The so-called Shopper Panel will also be available here in the future. With this programme, the company wants to better understand and optimise the placement of advertising.
Shopper Panel: Amazon pays you money for monitoring data
The Amazon Shopper Panel is a so-called opt-in programme through which participants can receive monthly rewards by activating the ad verification for ads placed by the company. They can also participate in surveys to earn extra money.
Those who participate in the programme allow the company to run data over a VPN connection via the Amazon server. This allows Amazon to track why users use a certain offer or perhaps prefer to choose a different online shop.
The programme already existed in the USA and Great Britain. There, customers can also receive money when they send invoices from other countries to Amazon. However, this option is not available in Germany.
Participation in the hopper panel only possible by invitation
The corresponding applications for participation have been available in the app stores for a few weeks. However, users must receive an invitation to participate in the programme. It is unclear, however, according to which criteria they are selected.
Those who disclose their data traffic receive three euros a month in return. Users also receive between 50 cents and one euro for each survey they answer. Amazon promises that all data protection regulations will be observed during the monitoring.