We use cookies to ensure that we give you the best experience on our website. Privacy Notice
Accept
BASIC thinking InternationalBASIC thinking International
  • SOCIAL MEDIA
  • MARKETING
  • ENTERTAINMENT
  • BUSINESS
  • TECHNOLOGY
  • GREEN
Reading: Starting February 2023: YouTube shares advertising revenue with shorts producers
Share
BASIC thinking InternationalBASIC thinking International
Search
  • SOCIAL MEDIA
  • MARKETING
  • ENTERTAINMENT
  • BUSINESS
  • TECHNOLOGY
  • GREEN
Follow US
© 2003 - 2023 BASIC thinking GmbH
Social Media

Starting February 2023: YouTube shares advertising revenue with shorts producers

Beatrice Bode
Last updated: January 12, 2023
Beatrice Bode Published January 12, 2023
unsplash.com/ Sara Kurfeß
SHARE

From February 2023, YouTube wants producers of short videos – called shorts – to share in corresponding advertising revenues. However, they will have to agree to the new contract terms beforehand – regardless of whether they want to earn money with the short videos or not.

Video creators will be able to earn money with their YouTube shorts in the future. Because from February 1, 2023, the streaming platform wants them to participate in the advertising revenue of the short videos.

The innovation is again part of a comprehensive update of the YouTube Partner Program (YPP). However, users who want to use it must also sign the new contract terms.

YouTube shorts: What changes for creators?

In principle, YouTube is opening up another way for video producers to earn money with their creations. To make this possible, the streaming platform has fundamentally restructured the YPP.

New features include so-called modules. The individual sections refer to the different ways in which producers can earn money. They are intended to offer them more flexibility in monetizing content.

However, “all creators who want to monetize their content on the platform must first sign the framework, which includes the basic terms of the agreement,” YouTube’s official blog post says.

New terms of service mandatory for all

Creators, however, can only continue to participate in the partner program if they accept the terms and conditions. If they do not, their channel will be removed from the YPP and the monetization agreement will be terminated.

By July 10, 2023, those who are already part of the partner program must agree to the new user agreements. If they miss this deadline but want to continue participating in the YPP, they will have to re-qualify.

Creators of YouTube shorts receive 45 percent

YouTube had already announced such a model in September 2022. The innovation is mainly an attempt by the company to outdo its competitor TikTok. With the additional opportunity to earn money, creators should also receive a new incentive to upload more content.

The new agreement regarding YouTube Shorts grants creators a share of the revenue from ads in the Shorts feed. They will receive 45 percent of the revenue allocated to them.

Beatrice Bode January 12, 2023
Share this Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Email
Previous Article Twitter shuts down its Revue newsletter service
Next Article microsoft-logo Vacation without limit: Microsoft grants employees “unlimited time off”

Stay Connected

5.1k Like
180 Follow
1.9k Follow
260k Subscribe

Latest News

instagram algorithm
How does the Instagram feed algorithm work?
June 6, 2023
avatar-microsoft-teams
Microsoft Teams: How to create an avatar
June 5, 2023
how does chatgpt work?
Artificial intelligence: How does ChatGPT actually work?
June 2, 2023
charge smartphone correctly tips
Charge your smartphone battery correctly: How to make your battery last longer
May 30, 2023
whatsapp-nachrichten-bearbeiten
Correction function: How to edit your WhatsApp messages
May 26, 2023
instagram-whatsapp-facebook-daten-usa
Instagram, WhatsApp and Facebook may not transfer data to the USA
May 25, 2023

You Might also Like

instagram algorithm
Social Media

How does the Instagram feed algorithm work?

Maria Gramsch Maria Gramsch June 6, 2023
whatsapp-nachrichten-bearbeiten
Social Media

Correction function: How to edit your WhatsApp messages

Maria Gramsch Maria Gramsch May 26, 2023
instagram-whatsapp-facebook-daten-usa
Social Media

Instagram, WhatsApp and Facebook may not transfer data to the USA

Fabian Peters Fabian Peters May 25, 2023
Show More

About us

BASIC thinking is a modern media company that reaches over 25 million page impressions worldwide.

Categories

Ad Business Entertainment Green Marketing Social Media Technology

Quick Links

  • About us
  • Advertising
  • BASIC thinking Germany
  • Imprint
  • Privacy Policy
BASIC thinking InternationalBASIC thinking International
Follow US

© 2003 - 2023 BASIC thinking GmbH

Welcome Back!

Sign in to your account

Lost your password?