Copying functions is common practice on social networks. Now that Twitter has said goodbye to its Stories format, Tik Tok is getting started. The Chinese short video app now wants a piece of the pie with Tik Tok Stories.
Snapchat had it first. But now Stories can be found on pretty much every social network. Whether Instagram, Facebook or LinkedIn – they have all copied the format and integrated it into their networks.
I'm still not convinced this is legit. Can you confirm @TikTokComms ?
— Matt Navarra (@MattNavarra) August 4, 2021
Now Tik Tok is also joining the mainstream and introducing a Stories format. Social media expert Matt Navarra published a screenshot on Twitter. In the meantime, several users have reported on Twitter that they already have access to the feature.
Tik Tok Stories not yet officially presented
Currently, there is no official statement from Tik Tok regarding the new feature. However, the social network has issued a statement to The Verge. There it states:
We are constantly thinking of new ways to add value to our community and enrich the Tik Tok experience. We are currently experimenting with ways to provide Creators with additional formats to bring their creative ideas to life for the TikTok community.
And even Instagram CEO Adam Mosseri responded to Matt Navarre’s tweet. Instagram is usually known for copying formats itself. But now the tables are being turned. For Instagram CEO Mosseri, this was “inevitable.”
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This is what the new Tik Tok Stories look like
Matt Navarra has also shared a video on Twitter. In the screenshot, you can already get a first impression of the new feature.
I'm still not convinced this is legit. Can you confirm @TikTokComms ?
— Matt Navarra (@MattNavarra) August 4, 2021
However, the feature should not bring much surprises at the beginning. As with all other networks, Stories are supposed to disappear again after 24 hours. The insertion of videos, text or music is also expected by many users.
Of course, the question remains whether Tik Tok will manage to establish something of its own with its Stories format. Not all networks have managed that so far.
Twitter discontinues Stories clone Fleets
For Twitter had also ventured into the Stories format. The short message service entered the Stories business relatively late.
And this introduction was not crowned with success. It wasn’t until mid-July that Twitter announced it was discontinuing the format again. Since August 3, Twitter Fleets have disappeared from the scene again.
