Twitter buys Revue, a newsletter platform. Twitter wants to use this to promote creative people. In fact, it opens up new revenue streams for creators on Twitter.

Twitter is buying Revue: the social media platform officially announced this today.

Revue is a platform that specializes in newsletters. Strictly speaking, creators can create newsletters here and users can in turn also subscribe to them for a fee.

The purchase is intended to make the newsletter service more visible on Twitter. Twitter is thus creating a new source of revenue for itself, but also for content creators.

Twitter buys Revue: This is what’s behind the deal

Twitter sees itself as a platform where people share what’s happening in the world. In doing so, authors and experts, as well as individual users, share their work to start meaningful discussions, write Kayvon Beykpour, product lead at Twitter, and Mike Park, VP of publisher products.

These long-form authors and content curators are a valuable part of the discussion, and it’s critical that we offer them new ways to create and share their content.

That’s exactly what Revue is designed to do, starting now. The newsletter service, which is now being integrated with Twitter, is designed to offer Twitter creators a new revenue stream.

Because the Revue newsletter can be monetized.

Revue: Earn money with newsletters

Revue is a Dutch newsletter service, similar to Mailchimp, where you can initially create newsletters for free. Newsletters are a very effective form for content creators to distribute their content to interested parties.

Bloggers send newsletters just like journalistic publications or even companies. They are a great help for readers to get regular updates about content they are interested in or to stay up to date about certain topics.

Creating newsletters on Revue is initially free and, if Roger Montti of Serach Engine Journal is to be believed, much less complicated than on competing platforms.

Supposedly, it’s much easier to create, edit, send out and monetize newsletters on Revue than on Mailchimp, Mailpoet, Sedgrid & Co.

Files can be easily copied into the newsletter and videos can be easily embedded via a link. An embed code is not required. But if you want, you can also earn money with Revue.

In December 2020, Revue introduced the monetization option. Newsletter writers can start charging subscribers money for newsletters.

Revue collects 5 percent of that. The rest stays with the newsletter authors.

Twitter doesn’t want to change that for now. The newsletter platform is to remain an independent service. But Twitter wants to make it easier for users to share these newsletters prominently on its own platform.

Twitter has not yet explained exactly how. But it will be “seamlessly” integrated into the app.

Twitter buys Revue: What does this mean for Twitter users?

Bloggers, journalists, media groups, authors and content creators of all kinds are, of course, already using Twitter to promote their work. In its simplest form, a blogger can simply post a tweet with a link to their article to do so.

But until now, it hasn’t been possible to earn money directly through Twitter. Revue will now change that. In addition to individual articles, authors can now also share their Revue newsletters on Twitter.

This gives them access to a larger audience, possibly more subscribers – and thus higher revenue via the Revue newsletters. It is conceivable that Twitter’s algorithm could push this content in particular.

But Twitter already announced that Revue is just the beginning. Users, from content creators to entrepreneurs, could expect more monetization opportunities on the platform in the future.