Live formats have been on Twitter’s agenda for some time now – be it via Periscope or clubhouse clone Spaces. Now Twitter also wants to get into live shopping – starting with Walmart.
Twitter Live Shopping with Walmart on November 28, 2021
The first shopping tests on Twitter already appeared at the beginning of the year. Now the short message service also wants to get into live shopping – as it says in an official announcement.
The first test of Twitter Live Shopping is taking place in cooperation with Walmart. Just in time for Cyber Week, the social commerce event will take place on Twitter on Sunday, November 28, 2021.
Celebrity support from Jason Derulo
Twitter has apparently spared no expense and effort for its entry into live shopping. Because the presentation of the event is taken over by singer Jason Derulo. Users can follow the live event on the channel of the US retail group @Walmart.
According to the Twitter announcement, there will be a “30-minute variety show featuring electronics, home goods, apparel, seasonal decor, surprise guests and more.”
Here’s how Twitter Live Shopping works in detail
During this “variety show” in the live shopping stream on Twitter, user:in can take various actions.
For example, they can access a “Shoppable Banner” and the “Shop” tab. Meanwhile, they remain in the live event and can switch between the “News” and “Shop” tabs, but continue to follow the event.
Twitter wants to ensure that users “don’t miss anything when they buy” while still being able to watch “the livestream on the retailer’s website.”
Twitter continues to be an important platform for Walmart’s business and our customers. We’ve been focused on breaking new ground in shoppable livestreams and are excited to celebrate an important milestone together with the first livestream shopping event on Twitter.
Walmart wants Twitter Live Shopping to meet its customers “where they are,” says Walmart CMO William White. This is to make it easier for them to “shop incredible deals and be inspired through dynamic, interactive experiences.”
Twitter rolls out Shop module
Following the shopping tests at the beginning of 2021, Twitter has now also announced its intention to open up the Shop module to more merchants in the US in the coming weeks.
The platform also plans to introduce a Shopping Manager. This will provide merchants with a “central point of contact” to manage their shopping activities on the platform via product catalog management tools, among other things.