As part of their new global partnership, Manchester United and Uber are focusing on content.

During the first months of the collaboration, the passenger transport platform will connects fans from more than 30 countries with Manchester United. Specifically, the fans are given the opportunity to take a look behind the scenes.

“We are thrilled to work with Manchester United. We want to make the journey smoother and more enjoyable,” says Amy Friedlander Hoffmann, Head of Business Development and Experimental Marketing at Uber.

Richard Arnold, Group Managing Director at ManU adds: “Manchester United is constantly looking for new ways to enhance the fan experience, and collaboration with Uber offers exciting, new opportunities.”

ManU and Uber: “Trying to improve the experience of 659 million followers”

Arnold is also convinced that “the arrival and departure before or after a game is a significant part of the day-to-day experience. Together with Uber, we are trying to improve this experience for 659 million followers, whether in England or internationally, by giving them the spirit of Old Trafford and Manchester United through a variety of experiences and interactive campaigns. ”

As is the case with most team agreements, Uber will also provide a dedicated pick-up or drop-off location for Manchester United fans.

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